The first aspect of corporate identity has to do with branding. The logo is
often at the center of company branding which sets it aside from other
companies.
Effective branding and the right company logo can go a long way to helping you
build brand loyalty between you and your customers. A good company logo
implemented successfully as part of your stationery design, can deliver your
message clearly, establish and reaffirm your credibility, connect with your
existing and potential customers and even motivate them.
